How To Develop A Winning Culture Within A Business
Change agent and entrepreneur Trevor McClintock shares his secrets for creating a winning company culture.
When a business has a winning culture, people want to work there.
It’s how great companies attract the best and the brightest – but what makes a winning culture?
Companies that are open-minded, inclusive and have strong values and clear objectives with staff that are happy, committed and productive and will regularly spread positive messages about the business.
It is important to remember that a company, whatever the size, is made up of the people who work for it and as such it is important to get the right people whose personal values are aligned with the values of the business.
Your employees need to be on board with your business objectives.
Step one: hire the right people
Build your winning team based on your culture and vision for the business.
When everyone is on board with the business aspirations, the company as a whole is more productive and has a collective sense of purpose.
As leader it is important to clearly define the objectives of the business so that everyone understands expectations and targets.
Step two: listen to staff
Enable everyone of all levels to have a voice within the company.
Happy and productive employees feel valued by management.
They understand fully the role they play within the company and how they fit in to the team.
Inspire your team and make their personal growth a priority in order to reap benefits for the team.
Incentivise staff and provide rewards for high performers whilst making sure others get the coaching they need to reach their potential within the business.
Step three: team work
Ensure the team work well together.
Team building exercises should be encouraged and a regular part of company life.
When the team is a strong unit working together for common goals the company will be more productive.
If staff do not get along they will find it difficult to collaborate and cracks will begin to show.
Strengthen the team by grouping people together who work well together.
Step four: work-life balance
Get the work-life balance right.
Hard work should be rewarded with perks.
Let your staff leave early on a Friday, take your team out for dinner and drinks and provide free gym memberships for permanent staff.
Flexi hours and the option to work from home should be granted to long term employees to accommodate their family life.
Employee well-being is rising higher and higher up the agenda as working habits are changing constantly in line with technological developments.
Sitting at a desk all day is now considered as unhealthy as a ten a day smoking habit.
A healthy workforce is a happy workforce so make sure a healthy lifestyle is enabled and encouraged by your working habits.
Step five: mission statement
Have a consistent brand story on how you treat your people and a clear ethical message which is visible to everyone and communicated effectively throughout the ranks.
Your employees represent your brand and are an excellent vehicle to convey your brand messages far and wide.
Are your staff aware of your company’s priorities?
If asked to deliver an ‘elevator pitch’ would they do your brand justice?
If the answer is no, then you need to improve your internal communications, increase awareness of company messaging and work on employee satisfaction.
The bottom line is that visionary leadership is required to make the changes that will shape your company’s future and an ability to anticipate the changes that a winning company culture can bring.
Make these changes and you will be on your way to creating a highly desirable working culture which will differentiate your business from your competitors, accelerate growth and attract the highest calibre of people.
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