NEW YEAR’S RESOLUTION – DON’T LET SALES IGNORE MARKETING

As we come into the New Year, and the complexity of Digital Marketing and how that becomes and continues to be relevant to a Sales force is an ever-growing challenge. It’s highly important that interesting content is produced by Marketing, and Sales themselves produce interesting content as experts in their field and this content should be usable by Sales with their customers, as well as useful to the marketing process.

Since Sales are interacting with customers all day every day, they are the best people to give you feedback on ideas around Marketing that would be useful to the sales process and particularly campaigns that they see from competitors that have worked well.

The rules of the game …

1) Keep engaging your customer with interesting content
2) Produce useful content that the whole business can use
3) Focus your outbound Marketing on the right data set
4) Don’t let Sales off the hook when it comes to Marketing content

Abi Blake

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