How Social Media Can Help Small Businesses Grow

Social media is a powerful tool that all companies can easily utilise to their advantage.

Whether you are sharing eye-catching images of your products on your Instagram feed or encouraging your followers to read curated articles linked to your brand on Twitter, there are so many things that you can now do in order to increase engagement and ensure that you get noticed online.

If you are a smaller business hoping to grow and expand your offering, read on to find out how using social media effectively can help.

It can increase awareness

Social media can help you obtain more customers because often it will get you in front of people that otherwise wouldn’t have engaged with your products or services.

Posting sharable content will help with this so instead of just producing tweets or statuses about your company, choose stuff that is relevant to the industry that you work in and is also current.

This way, more people will be interested in it and are therefore more likely to click share.

It encourages two-way communication

As a small business, it’s crucial that you get to know your customers well.

These are the people that are using your business and investing in your brand, so analysing the way that what they want from your service changes over time is important in terms of development and growth.

Social media supports this well because it allows you to communicate with them and find out about their thoughts and feelings.

You can post questionnaires and there is the option for people to comment and reply to all the content that you post on sites like Twitter and Instagram.

Be sure to ask direct questions on your social feeds that encourage a response from the people that follow you.

It lets you share a lot about your business

Instead of visiting company websites, many people are now choosing to visit social media sites in order to learn about a specific business.

This is because many sites now allow you to share so much about your company, making it easier than ever to market yourself through such feeds.

A high percentage of your activity and profiles on social media sites can also be made public, meaning that they can be indexed by search engines.

Trevor McClintock

Trevor McClintock

Trevor McClintock is a world-leading business consultant and expert strategist with over 25 years' experience in developing and re-organising businesses. Contact him today and make your dreams a reality.

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