What Your Business Is Really About

With the pace of life speeding up and most of us having less and less time it can be difficult to stand still and reflect on simple questions.

When leading a business, you answer hundreds of questions a day – but do you ever stop to ask the simplest – what is your business really about?

By taking the time to understand what your business is really about can lead to increased profitability, staff retention and a happy more focused work place.

So, what is your business really about?

Look Back

When answering this it’s helpful to look back, back to when you first started your business.

What was it that made you want to get out of bed in the morning?

What inspired you to get your business up and running and not quit, even during the tough times.

Reminiscing about the reasons you went into business can help you understand what your business is really about.

At the start what were the core values?

What did you want to achieve?

Looking back can help you appreciate this.

Rediscovering the passion, you had at the start and drawing on this can revitalise your outlook.

The here and now

Review existing objects.

Set new goals.

Edit your mission statement.

However, you do it drill down into the core of your business.

Evaluating where you are can lift the lid on what your business is about.

Honestly review where you are right now.

If you can’t get a handle on the present you won’t be able to face the future.

The future

The key to success is always looking forward, anticipating challenges and how to overcome them.

To understand what your business is about you need to look at where you want to be.

In the next five – ten years what do you hope to achieve?

What will your business look like?

By realistically appraising what you want out of the future and how you plan to get there will bring clarity to what your business is about.


When asked what your business is really about, most would say it’s about the people.

If you agree with this, then take the time to look at how well your treating the people within your organisation.

By putting staff well-being first employers can increase productivity and staff retention.

Offering flexible working, ensuring employees maintain a healthy work life and creating an attractive workplace can all make people feel happier at work.


Initially you went into business to offer a service.

To understand what your business is really about go back to basics and review how well you’re offering the service, how happy your customers are, what you could be doing better.

Focusing on the service you provide and evaluating your efforts will give you a real insight into what your business is about.


The level of service is not always about what you offer but why you’re offering it.

After all, customers do not buy what you do – they buy why you do it.

Simon Sinek’s famous TED Talk illustrates this notion with his ‘Gold Circle’ rule.

While some companies know what they do, very few know why they do it.

Simon explains that the ‘why’ is not just to make money.

Instead, you should question why your organisation exists.

What is your purpose, or core belief and why should anyone care about what you do?

Once you figure this out you can truly understand what your business is really about.

I hope this has given you an insight into the ways you can better understanding of what your business is really about.

If you have any further questions or want to share your thoughts, then get in touch, tweet me, or leave a comment below.

Trevor McClintock

Trevor McClintock

Trevor McClintock is a world-leading business consultant and expert strategist with over 25 years' experience in developing and re-organising businesses. Contact him today and make your dreams a reality.

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